Jeonju is one of the most popular attractions for not only Koreans but also foreigners. Actually, the number of tourists in Jeonju for a year is roughly 10 million which is 1/5 of the population of South Korea. Furthermore, according to the Lonly Planet which is the famous travel guide book, Jeonju is ranked third place in the ‘Best Asian Travel Destination’. The reason why many tourists started to visit Jeonju is the geotourlism conducted by Jeonju municipal government Through Jeonju discover two positive effects as a result of geotourlism.
The first positive effect of geotourlism policy is that Jeonju was able to protect their own traditional culture such as heritage or food of the village. In the past, Under the 1910-1945 Japanese colonial rule, Japanese merchants flocked to the city to engage in rice transactions and settled inside the fortress. In response, residents of Jeonju built the about 700 Korea traditional houses called Hanok at the opposite of the Japanese complex, forming their own hanok village. Jeonju municipal government selected Hanok Village as a protection zone in 1977 to preserve the over devlopement and heritage of this town. Therefore, anyone can not damage the Hanok as well as establish a large building or apartment in this Village. Also, people tried to develop and specialize their soul food of Jeonju after enacting the policy prohibiting all of the foreign food sales. In the result, Jeonju became one of the most famous cities especially in traditional Korean food such as BIBIMBOB, TTEOKGALBI. Through geotourlism policy, Jeonju could protect their heritage, traditional food and also prevent over-development.
A second positive effect of geotourlism policy is that Jeonju has provided jobs for local people through
the geotourlism policy. Because it is prohibited that the establishment and managing of accommodation such as motels and hotels within the Jeonju Hanok Village, tourists have to stay in Hanok rather than the famous resort or modern hotel. This policy becames an opportunity offering the local people the jobs running the traditional accommodation. In addition, Jeonju municipal government have made Youth Street called Chungnyunmall in order to provide the jobs for the young. It supported them to operate the unique store designed by themselves. For example, one young man developed special beverage which is filled in a bulb-shaped bottle, this cafe became famous through word of mouth. Consequently, this geotourlism policy attracted many tourists and the young people was able to earn a lot of money. In other words, the Youth Street called Chungnyunmall have boosted local economy through a variety of aritistic cafes and unique souvenir shops in Jeonju.
Jeonju must maintain the geotourlism policy if they want to develop Jeonju as more popular tourist attraction. Otherwise, there will be built a lot of accommodation such as hotels and resorts in Jeonju. Finally, they would lose the traditional culture of Jeonju and also the local shops such as the unique souvenier shops and cafes in Youth Street called Chungnyunmall might be disappeared under the influence of franchise shop of large companies. It will cause the local people lose their job or prevent the possibility of making much money. To protect heritage, food and their jobs, Jeonju municipal government must continue to maintain geotourlism policy and oversee whether it is conducted properly or not. It would be helpful that Jeonju strenghten this policy to keep their policy and attract more tourists.
The other attractions wherever want to conserve their traditional culture such as heritage, food or prevent to over-development they should carry out the geotourism policy like Jeonju. In addition, they would offer the local people a lot of jobs and chance to make money by prohibiting manage franchise shop of large companies. As the result, the geotourism policy enables to the attractions be distinguished from the antoher place and attract more tourists.
One of the famous food in Jeonju called TTEOKGALBI
The map of youth street called Chungnyunmall
The Hanok village
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